World's Most Famous Logo Was Designed For $35 In 35 Minutes (Part 3)
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World's Most Famous Logo Was Designed For $35 In 35 Minutes (Part 3)
In 1971, a broke graphic design student named Carolyn Davidson was paid just $35 to create a logo for a small shoe company called Blue Ribbon Sports. She sketched the Swoosh in 35 minutes. The founder, Phil Knight, looked at it and said "I don't love it, but it'll grow on me." Today that logo is on $50 billion worth of Nike products every ...
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