A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of AI-powered ad platforms.

Driven by the artificial intelligence boom, developers are planning to invest over $30 billion in large-scale data centers across Kentucky. These energy-intensive projects have raised environmental ...

A massive data center project planned in Mesa is moving forward. Mesa Planning Commission members cast their votes on May 13 in a quiet and nearly empty chamber, ending a 10-minute meeting with a ...

Oracle is ditching a contentious plan to construct a natural gas plant to power one of its newest data centers. Instead, Oracle said last week that it will partner with fuel-cell maker Bloom Energy to ...

COWETA COUNTY, Ga. — Several citizens are suing in Coweta County to stop a data center project that was approved last month. Project Sail, as it's known, was given a green light by the Coweta County ...

Maricopa County supervisors approved a military compatibility permit in a four-to-one vote for Project Baccara, a West Valley data center. Residents voiced strong opposition over environmental impacts ...

Researchers at the University of Glasgow have developed a new way to test networks, which they claim is 25,000 times faster than traditional approaches. Shenjia Ding, a research student at the ...

The developers of a controversial data center in Doña Ana County have abandoned a plan to power the facility with natural gas turbines, turning instead to natural gas-powered fuel cells. The new plan ...

JetBlue has been accused in a lawsuit of collecting customers’ personal data without their consent and using it to set ticket prices. Subscribe to read this story ad-free Get unlimited access to ...

Donald Trump’s bid to cash in on the AI data center boom seems to have sprung a leak before it even left the harbor. That’s not even the half of it, though. According to a form filed with the US ...

The Home Depot is launching a new customer service AI voice agent phone system to provide faster support for customer calls to U.S. stores. The AI agents can help with project assistance and answer ...

MCALESTER, Okla. — A Pittsburg County Tax Incentive District (TID) review committee met inside Pittsburg County Courthouse April 21 and voted to advance tax plans for a massive data center. IREN is ...