Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Conventional wisdom in marketing has been clear: if you want to build loyalty, you go straight to the consumer. You own the relationship, control the data and optimize every touch point. That model ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

For years, restaurant loyalty programs were largely transactional. Guests earned points, accumulated rewards and redeemed ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Hotel rewards programs are free and easy to join, but choosing the right one can make a meaningful difference in how far a traveler's budget stretches. Nearly every major hotel chain offers its own ...

DUBLIN--(BUSINESS WIRE)--The "Argentina Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...