“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...

Google has recently unveiled its Topics API as a new method for tracking cookies and offering interest-based advertising. The Topics API will replace FLoC. According to The Verge, the Topics API can ...

Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome's Topics API for ad requests on a "small percentage of traffic." The Topics API was announced early year as a ...

Ever since the blog post by Vinay Goel, product director for the Privacy Sandbox, announcing Google’s Topics API proposal went live last week, “my channels have ...

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is ...

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. “A small percentage of traffic” will soon see the initial testing of Google Chrome ...

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Earlier this week, ...

Google’s new concept assigns users five interests per week based on web activity Google’s new concept assigns users five interests per week based on web activity is a news writer who covers the ...