The MarketWatch News Department was not involved in the creation of this content. Rapid advances in AI, analytics, and immersive technology are redefining fan experience and operational excellence ...

Christian Young, Product Manager at ATEN Technology, shares insights on emerging trends and technologies that help engage fans, distribute audio and video in near real-time, and make a difference in ...

The U.S. sports technology market was valued at USD 6.80 billion in 2025 and is projected to reach about USD 45.20 billion by 2035, growing at a CAGR of 20.85% from 2026–2035. Growth is driven by ...

Arthur Hu, the chief information officer at Lenovo, discusses why 2026 is the year for AI and technology in sport It feels as if the sporting calendar never stops, it just keeps spinning with yet ...

LONDON, ENGLAND - JULY 1: Cameras used with hawkeye technology for line calling are seen during play on day two of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club on July ...

NBCUniversal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15 NBC Sports to Utilize Sony Electronics’ Solutions, Support, and Expertise for its Production in ...

Drone Soccer, an activity which combines sports with technology and aeronautical engineering, has made its debut in Lagos. Courtesy of Caverton Helicopters, under Federation of International Drone ...

Artificial Intelligence and automation are often used interchangeably. While the technologies are similar, the concepts are different. Automation is often used to reduce human labor for routine or ...

LAS VEGAS, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Winners, Inc. (WNRS),, a Company that provides sports betting enthusiasts with high-quality analysis, research, data, guidance and professional sport s ...

Premier League referees have lost faith in semi-automated offside technology and are pushing for the clubs to change provider. Referees feel that they – on-field officials and VARs – are getting the ...

CHICAGO--(BUSINESS WIRE)--Sprocket Sports, a leading provider of software and services for youth sports club management, announced today the close of a Series A investment round from Frontier Growth, ...

Rapid advances in AI, analytics, and immersive technology are redefining fan experience and operational excellence across sports and entertainment organizations. However, the industry continues to ...