The original idea appeared to be using one button (as in the fastener used on clothing) to meditate on the passage of time each day of the year, a trend that popped up on TikTok in late 2025. TikTok ...

A viral TikTok exchange about a New Year’s resolution involving 365 buttons has confused the internet — and birthed an iconic catchphrase TikTok user “Tamara” mysteriously said she was “getting 365 ...

The idea of what a meme is has changed a lot since the term was first coined back in 1974. It's now used almost exclusively to refer to a rapidly mutating idea that is passed around on the Internet.

A generation of people online just realized it’s possible to have a thought and keep it to themselves. Enter “365 buttons,” the cryptic New Year’s resolution that’s now become a meme about time, ...

In for 2026: 365 buttons. Out for 2026: Explaining yourself. In the early days of the new year, a viral meme, unwittingly started by a user simply named "Tamara," has taken over TikTok. And it all has ...