Wingstop (WING) activated the first national loyalty program in the chain's history last week. Club Wingstop was described as ...

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

The premium cruise line is rolling out a massive Captain’s Club shake-up featuring new loyalty tiers and point thresholds.

Food retailers are refining programs as they strive to better cater to shoppers amid intensifying competition and heightened ...

For years, Carnival Cruise Line rewarded loyalty in a simple way. The more days guests spent at sea, the higher they climbed ...

Restaurant loyalty programs need an overhaul. Independents often have a tough time competing with giants and Blackbird aims ...

New points milestones will give members of Celebrity Cruises’ Captain’s Club loyalty program the opportunity to unlock more rewards as they cruise.

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service or experience—as the best reason to come back.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

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