LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...
Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...
Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...
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