Google Analytics 4 has new filter match types. The match types allow for more customizable data filtering. Regex support enables complex pattern matching. Google Analytics 4 enhances filters with new ...

Google Analytics is introducing a new Source Group reporting dimension and hostname filtering controls aimed at improving attribution analysis and data quality. The updates are designed to help ...

Learn how to set up and use Google Analytics 4 within your Google Sites. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and ...