A new study from Game Oracle's Head of Product and Data demonstrates the negative effects the use of AI can have on sales ...
EA executive Laura Miele, the president of enterprise development at the publisher, has commented on the role of AI in game ...
Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...
Game Oracle, a gaming industry research platform, has published a two-part data study on how developers use generative AI in ...
This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...
Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...
At GDC 2026, Google trumpeted Gemini-powered games, but the industry still hasn't found must-have uses to win over players and developers. David Lumb is a managing editor for the mobile team, covering ...
Coming Soon to a Roblox Game Near You: Strange AI-Generated Machines and Creatures ...
Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development. Since 2024, Valve has required developers to disclose on Steam whether ...
GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. A new GDC survey shows that game developers’ ire toward the use of ...
Tom's Hardware on MSNOpinion
Epic boss Tim Sweeney blasts Steam for putting AI tags on games
He argues that AI tools are just tools, and that developers that use them shouldn't be penalized.
15don MSN
Tomb Raider: Legacy of Atlantis dev Crystal Dynamics explains how AI was used in development
After stirring controversy at Summer Game Fest, Crystal Dynamics has clarified how generative AI was used to make Tomb Raider ...
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