Experienced email marketers know how to engage their audiences, but A/B testing can optimize their efforts. Each email a marketer sends contains various elements, such as a subject line and a ...

No doubt you’ve read many articles touting the benefits of testing variables within your e-mail marketing campaigns. Testing can lead to results that include, for example, improved clickthrough rates ...

Email phishing is one of the most common attack vectors that organizations have to worry about, and the attacks are getting smarter. Email phishing attacks involve an attacker pretending to be someone ...

Email is still the most reliable way for an attacker to get inside your organization. Not because perimeter defences are weak — but because email is designed to be opened. The real question for any ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...