But Coca-Cola is taking a slightly different approach. Instead of introducing a new soda flavor, the company is giving ...

Safety is back in vogue.

Coca-Cola (NYSE:KO) is refining its pricing and packaging strategy to address increasingly uneven consumer spending trends, ...

The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the ...

The beverage giant is seeking to serve a broad range of customers by balancing the price, volume and mix of its products, CFO ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

Coca-Cola’s new America250 collectible cans spotlight all 50 states, including Alabama, with limited-edition designs and ...

Coca-Cola (NYSE:KO | KO Price Prediction) is behaving like a momentum name. Shares sit at $79.01, just 4% below the 52-week ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...

The push reflects a broader focus on resource allocation, which CFO John Murphy has described as a potential “secret sauce” ...

The beverage giant is leveraging soccer's biggest stage to connect with billions of fans as the countdown to tournament ...

Coca-Cola has tried out plenty of ways to make its soda more enticing to customers, including this pretty ingenuous machine ...