Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Data-driven analytics applications are eating the world and transforming every domain. But the world is also being eaten up in a different way by several non-sustainable practices. On Earth Day, we ...